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Why We Do What We Do

To empower accounting superheroes to serve as a launch pad and on-going support system for eager and dynamic small businesses.

Presenting...

Your New Accounting Superheroes

We’reQuickBooks® Pro’s on a Mission—to help business owners grow confidently, stay organized, and feel supported every step of the way.

Accounting Therapy was founded in 1996 by Shea O’Neal to support QuickBooks® users with all things bookkeeping. In 1998, her daughter, Alexis Sadler, joined the team at just 17 years old—curious, determined, and ready to dig into the world of small business financials. What started as a mother-daughter duo has grown into a thriving firm with a full crew of 8 (and counting), each team member bringing their own superpowers to the table.

From day one, our mission has been to take the stress and confusion out of bookkeeping. We’re not here just to reconcile your bank accounts—we’re here to offer strategy, systems, and ongoing support that actually moves the needle. Whether you're launching your first venture, juggling multiple revenue streams, or scaling fast, we’ve got your back. We love bookkeeping not just because we’re good at it, but because we know what it unlocks for our clients: clarity, control, and confidence. And when you're not bogged down in spreadsheets and guesswork? That’s when you can really fly.

Accounting Therapy was founded in 1996 by Shea O’Neal to support QuickBooks® users with all things bookkeeping. In 1998, her daughter, Alexis Sadler, joined the team at just 17 years old—curious, determined, and ready to dig into the world of small business financials. What started as a mother-daughter duo has grown into a thriving firm with a full crew of 8 (and counting), each team member bringing their own superpowers to the table.

From day one, our mission has been to take the stress and confusion out of bookkeeping. We’re not here just to reconcile your bank accounts—we’re here to offer strategy, systems, and ongoing support that actually moves the needle. Whether you're launching your first venture, juggling multiple revenue streams, or scaling fast, we’ve got your back. We love bookkeeping not just because we’re good at it, but because we know what it unlocks for our clients: clarity, control, and confidence. And when you're not bogged down in spreadsheets and guesswork? That’s when you can really fly.

The Core Values That Power Our Work

The Core Values That Power Our Work

Treat everyone like your favorite aunt.
Bring warmth, respect, and loyalty into every interaction.

Don’t find faults, find remedies.
We’re solution-seekers, not blame-throwers.

Work smarter through automation.
Let tech do the heavy lifting so we can focus on what matters.

Honesty and transparency make you valuable.
We believe in saying the real thing, even when it’s hard.

Be a boomerang.
Show up, contribute, and always come back better.

Run your day.
Take ownership. Set the tone. Lead your workflow.

We all have lives.
Respect boundaries, protect balance, and celebrate the humans behind the work.

Treat everyone like your favorite aunt.
Bring warmth, respect, and loyalty into every interaction.

Don’t find faults, find remedies.
We’re solution-seekers, not blame-throwers.

Work smarter through automation.
Let tech do the heavy lifting so we can focus on what matters.

Honesty and transparency make you valuable.
We believe in saying the real thing, even when it’s hard.

Be a boomerang.
Show up, contribute, and always come back better.

Run your day.
Take ownership. Set the tone. Lead your workflow.

We all have lives.
Respect boundaries, protect balance, and celebrate the humans behind the work.

A quick word from Alexis Sadler, our CEO

On Why We Love Being a QuickBooks® Service Provider

Meet our crew of superheroes

Our team is fully-remote and based all across the U.S.!

We can work with you wherever you are.

Alexis Sadler

CEO + Sales Team Leader

Location: California

I grew up in the world of Intuit and was reconciling my
first checking account register as a high schooler. At this point I have supported hundreds of SMB’s on their QuickBooks® adventures. I love work arounds and saving our clients money. My focus is to get our customers to not just use QuickBooks® but love it. My relationship with Intuit helps me not only save our clients money, but get them the resources needed to solve their issue quickly.

QuickBooks® ProAdvisor Page

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